Formula 1 signs massive digital deal in India, set to offer races for just Rs 25

FanCode, the prominent Indian sports OTT platform, has recently solidified a significant deal with Formula 1 (F1) motor racing. They marked an exclusive broadcast rights partnership for the Indian market during the 2024 and 2025 seasons.

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This strategic move positions FanCode as the go-to destination for Indian F1 enthusiasts, providing access to the extensive 24-race season across various devices, including smart TVs, mobile phones, and tablets.

While the financial specifics of the streaming rights remain undisclosed, FanCode has promised an affordable viewing experience for F1 fans. The pricing structure includes a race pass available for ₹49 and a season pass priced at ₹899, with an initial discount bringing it down to ₹599.

In a press release, Yannick Colaco, co-founder of FanCode, expressed excitement about the partnership. He is highlighting Formula 1's global stature and the platform's commitment to delivering an exceptional viewing experience. The collaboration aims not only to cater to existing F1 fans but also to expand the sport's reach across India.

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What will FanCode offer to fans?

The coverage on FanCode encompasses all aspects of F1 races, including practice sessions, qualifying rounds, F1 Sprint events, and the Grand Prix races throughout the season. This approach provides Indian fans with the flexibility to choose between individual race passes or a comprehensive season pass covering all 24 races.

This development follows Formula 1's decision to part ways with Disney Star in the previous year, opting to introduce its streaming service, F1 TV, in the Indian market. F1 TV offered two subscription plans: F1 TV Access for $19.99 and F1 TV Pro for $29.99 annually. FanCode's move to secure exclusive broadcast rights strengthens its position in the competitive sports streaming landscape.

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Ian Holmes, director of media rights and content creation at Formula 1, expressed delight over the partnership, emphasising FanCode's expertise and its potential to serve the existing fan base while reaching new audiences in India. FanCode, boasting a user base of over 100 million sports enthusiasts in India, has a proven track record of broadcasting various global sporting events, including the Hockey World Cup, U19 Women’s T20 World Cup, Rugby World Cup, FIFA Women’s World Cup, FIBA Basketball World Cup, and multiple cricket leagues.

In conclusion, the FanCode-F1 deal not only brings premium motorsports content to Indian fans but also signifies a strategic collaboration between a leading sports streaming platform and one of the most prestigious global sporting properties. The partnership is poised to enhance the F1 viewing experience in India and contribute to the continued growth of motorsports fandom in the country.