MS Dhoni has featured in a new ad of Lay's. The concept of the idea is very unique and has not been attempted before. It is like a dream for many fans that a favorite cricketer like Dhoni could appear and spend some time with them. The concept is that the customers who buy lay's chips gets to meet MS Dhoni and watch cricket with him.
In the concept ad, one could see Dhoni visiting one of the fans' homes. Upon reaching the house, Dhoni would say that he is there to watch match with them. But Dhoni would also reveal that there is a term and condition. It is that one must have lay's to enjoy the match. So, all the members in the house would go on search of lay's.
There was no lay's in the house. So, the members would try to keep Dhoni engaged in some conversation to order it as soon as possible. On of the members would ask to touch MS to feel if what she saw was actually real. Upon doing so, she would be mad. Likewise, the old members get some potatoes for themselves. The ad was visibly written and executed well.
Heartwarming ad of MS Dhoni has the attention of the fans
One of the members in the family would ask Dhoni to teach him how to play helicopter shot. meanwhile, other members in the family would continue their search. Dhoni was not convinced that the family had lay's. So, the former Indian captain decided to leave the house and wished the family a best of luck the next time.
Just when he was about to go out, the family members would show him the lay's packets. With a bright smile, Dhoni would decide to spend the time with the family, watching the match. After the completion of the ad, Dhoni would take selfies with the family members. The concept seemed good. It was a good way to promote the product, given how cricket is popular at the moment with the ODI World Cup 2023 happening.
Watch the video of the ad here -
Imagine MS Dhoni standing at your doorstep! This new lays ad is literally everyone's dream...!! 🤩🤩 pic.twitter.com/SqtNgdM4ie
— Mufaddal Vohra (@mufaddal_vohra) October 30, 2023