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A new era starts in broadcasting in Australia
In a recent piece of news, the journey of Cricket’s Governing Body with the big streaming platform Amazon Prime Video has been extended for the next four years; the new deal has been signed between both entities which states that Amazon Prime Video will broadcast all the events in Australia, which will be played under the banner of the Cricket’s Governing Body.
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The deal extension has come after the successful completion of the recently concluded ODI World Cup 2023; it will include the ODI World Cups, T20 World Cups, U-19 international tournaments and the World Test Championship 2023-25.
In the same line of events, the CEO of Cricket’s Governing body, Geoff Allardice also spoke about this deal with Amazon Prime Video.
“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded men's World Cup has highlighted the interest and passion for ICC events across the globe, especially in Australia where cricket fans have enjoyed the recent success of their men's and women's teams,” said Geoff Allardice in an official partnership while welcoming this deal with Amazon.
“We look forward to working with Prime Video Australia to provide innovative coverage of world-class cricket to more fans in Australia,” he added later.
"I am delighted to be able to relive moments along with our customers." - Head of Prime Video Australia and New Zealand
Apart from this, Communication Minister Michelle Rowland also came up with new laws in parliament where the anti-siphoning measures were updated.
“We look forward to working with Prime Video Australia to provide innovative coverage of world-class cricket to more fans in Australia,” said Rowland.
Head of Prime Video Australia and New Zealand also welcomed this partnership with Cricket’s Governing Body and expressed his happiness over the same. Notably, the third season of the Test documentary, which will cover Ashes 2023, is set to be released on the same platform in 2024.
“As a cricket fan, I couldn't wait to see what happened when the unstoppable force of 'BazBall' batting came up against the best test bowling lineup in the world. The 2023 Ashes were the most closely contested and memorable of recent times, and I am delighted to be able to relive them along with our customers in Australia and around the world,”