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Cricket

'Kya kijiyega itne saare paiso ka?' - Fans react as popular Instagram tool reports Virat Kohli's per post earnings to be 11.45 crores INR

Virat Kohli earns a reported 11.45 crore INR with every single sponsored post on Instagram. Here's how fans reacted.

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Virat Kohli, India

Virat Kohli, India (Source: Twitter)

Virat Kohli’s exploits are not limited to the cricket pitch. The talismanic batter has a massive social media presence and is an advertiser’s dream because of his influence. He has 256 million followers on Instagram and is known for the sponsored posts that earn him a lot of money. Recently, a popular Instagram scheduling tool named Hopper HQ revealed their report on the highest earners on Instagram per post. Surprisingly, Virat Kohli was the only Indian who made it to the top 20 list.

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The list was topped by Footballing great Cristiano Ronaldo, who earned 3.23 million USD every post. He was followed by his arch-nemesis Lionel Messi. The World Cup winner reportedly earns 2.56 million USD with every post. Kohli appeared at number 14 on the list with 1.38 million USD earned from each post. The figure roughly translates to 11.45 crores INR.

Virat Kohli will next be in action in the Asia Cup ODI 2023

Hopper HQ’s founder, Mike Bandar opened up on his company’s latest report. He said, "It's still shocking to me that the annual money made on the platform increases every year. Yet, what fascinates me more is the consistent players at the top. It's apparent that the glitz and glamour of traditional celebrities still hold power over the new 'influencer' status. Ronaldo and Messi not only dominate the pitch but also the digital sphere as it's clear they personify the power of personal branding and the influence it holds over us 'ordinary' people."

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Talking of Kohli’s on-field commitments, he looked in tremendous form in the recently concluded two-match Test series against West Indies. The series saw him play in his 500th international game and score a century in it. He batted well for his 76-run knock in the first Test as well. He flew back home after the ODI series in a special private flight arranged by Global Air Charter services. Notably, he did not get the chance to bat in the first ODI and was dropped for the next two games. He will be in action in the upcoming Asia Cup ODI 2023 in Sri Lanka.

Here's how fans reacted:

India Virat Kohli featured Twitter Reactions