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Gujarat Titans Ticket sales (Source: Twitter)
This year, Gujarat Titans (GT), one of the two brand-new Indian Premier League (IPL) clubs competing in the Twenty20 cricket competition, will play the home and away format for the first time in the largest cricket stadium in India. According to a senior franchise official, this is causing ticket sales to make up a sizeable portion of the company's income.
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In October 2021, the Indian Cricket Board announced the addition of two new teams, including GT and Lucknow Super Giants, who made their IPL 2022 debuts. However, last year's matches were limited by Covid limitations to stadiums in Maharashtra. However, the first two playoff games were played in Kolkata, while the final two were played in Ahmedabad. The event was staged outside of India in 2020 and 2021.
‘Upto 3,000 people help in conducting matches at the Ahmedabad stadium’ - Arvinder Singh
The squad is seeing strong ticket sales because of the home-and-away format, which is returning after three years. This season, the franchise will play more than seven home games at Ahmedabad's Narendra Modi Stadium, which has a seating capacity of over 1,30,000.
According to Gujarat Titans Chief Operating Officer (COO) Arvinder Singh, "nearly 40% has come from ticketing." The franchise is owned by the French private equity company CVC Capital. Around 20% of an IPL franchisee's total revenue comes from matchday revenue, which includes ticket sales, merchandise, food sales, and beverage sales.
"We have been working ever since last season (IPL 2022) ended because it was our first time and we were doing it in the largest stadium in the world. Last year, because it was a bubble (referring to the restrictions imposed due to the Covid-19 pandemic) and we couldn't play in our home stadium (during the course of the tournament), we were just a team of six (managing the franchise's affairs). For this large a stadium, the direct team that was involved increased to 100 people this year and additionally, there were vendors and agencies. So, the total number was 3,000 people who helped in conducting matches at the Ahmedabad stadium," Singh added.